A VSL funnel scripted, built and live in ten days. The webinar funnel optimized end to end. One internal CMO owning strategy, offer and execution — so the only thing you have to do is record.
The biggest problem right now is simple to name: not enough qualified leads coming through the funnel. That's not an ads problem or a webinar problem — it's a messaging and architecture problem, and it's exactly what we're going to solve.
We fix it in two moves. First, the messaging gets rebuilt around who we actually want in the room. Second, we introduce the VSL — without neglecting the webinar for a second. These are not two separate projects. The goal is that both funnels work in synchronization: feeding off each other, retargeting each other's traffic, and together attracting a better quality of person than either could alone. That's the process we're building.
On top of that sits a low-ticket Skool community — the same model as the one you already run and people already pay for. It gives the business a monthly recurring revenue component, which does two things: it funds more aggressive ad spend into the VSL and webinar funnels, and it catches everyone who can't afford the high ticket today. Nobody who wants in gets turned away empty-handed — we build something that serves everyone.
The nurture engine for super cold leads. They get to know TJ, the authority and credibility get built in real time, and cold strangers get warmed all the way into conversion.
Two jobs. Every single person who registers but doesn't show gets retargeted into the VSL — and it runs as its own standalone funnel, built to attract higher-level individuals directly.
The downsell for people who can't afford the high ticket. Recurring revenue every month — which pours straight back into paid traffic for the two funnels above.
Strategy, offer, and execution of everything marketing — owned, not coordinated.
Not an agency you brief and chase. I sit inside the business as your CMO: I decide what we say, build where we say it, buy the traffic, and answer for the number every Monday. Here is the full scope of work:
Everything on my side runs in parallel and is finished before your footage is. The only real clock in this plan: your recording speed, plus 48–72 hours of editing once the footage lands. That's where the ten days comes from — everything else will be done before.
Getting clear on the ICP, the targeting and the messaging — and building the strategy on top of it. This is the foundation everything else stands on.
Scripting of the ads, the VSL, and every other marketing video asset — built directly on the research, so what you record is already aimed at the right person.
You batch-record the ads and the VSL.
Funnel pages up, Meta pixel installed with conditional logic firing, every event verified, email sequences and automations wired and tested.
Video editors — sourced by me — cut the ad variations, 48–72 hours per batch. Campaigns get staged in Ads Manager: audiences, budgets, naming, structure, ready to flip on.
Paid goes live on Meta while the organic side fires in sequence — email list, IG stories, ManyChat — warm and cold traffic hitting the funnels from day one.
First real data comes in: CPM, CTR, cost per lead, funnel conversion. Losers get cut, winners get budget, and the whole thing rolls into the ongoing flywheel below.
This is the engine that runs after launch. We test, we optimize, we test again. Repeat the cycle long enough and there's nowhere for the truth to hide — we get to the bottom of exactly which ads attract buyers, which messaging performs best, and which hooks pull the right people in.
We just have to keep feeding it. What goes through the wheel:
Putting everything out there — ads, angles, hooks, both funnels — and letting the market tell us what performs best. No guessing, just volume and data.
Cutting what isn't working, recording new ads against what is working, and shifting the messaging toward what the data says converts. The machine gets sharper every week.
By month three the metrics should be optimized well enough that the job becomes simple: push more ad spend through a proven machine and take more bottom-line profit out.
There are no set weekly meetings. We run on text — Slack or WhatsApp — and hop on a call only when something actually needs a voice. Your calendar stays yours, and so does mine.
Every Monday you get a Loom covering the previous week: what happened, the metrics, what I'm doing this week, and what I need from you. Delivered without being asked.
You have access to all marketing sheets at all times. Nothing lives in a black box — every number I report on is a number you can open yourself.
Monday to Friday I respond on Slack or WhatsApp within a couple of hours at the latest. Weekends are usually off — but for the super important stuff, I'm always reachable for a WhatsApp call or message.
We work together today. The scripts, the deck, the landing copy — a real part of this machine already exists. Day one is a launch runway, not an onboarding call.
Strategy, creative, media buying, funnels, backend — one person, one thread, one number to answer for. No hand-offs where things go to die.
Ten days from sign-off to spending. The plan is built so the only variable that can slow it down is recording speed — and that one is yours.
Deck changes, headline swaps, budget moves — all triggered by numbers, not opinions. And you see those numbers every Monday morning, uninvited.
A flat retainer while we build — and once the machine is genuinely printing, I share in the upside. The better it works for you, the better it works for me. Incentives, aligned.
We already run on text and it works. Async Looms instead of standing calls, WhatsApp when it needs a voice — your calendar stays yours.
For context: consulting alone — four calls a month, no execution — runs $1,500/mo. Stepping in as an internal CMO starts at a $5,000/mo retainer.
But we already work together, part of the machine is already built, and I want this offer to win. So the structure is built to be light now and aligned later — I earn more only when the machine is provably making you more:
No setup fee. Locked at $2,000 until the business crosses $20K/mo in revenue.
Flat retainer, full scope, no setup fee. Holds all the way until revenue crosses $20K/mo — the building phase is on the cheap, on purpose.
Kicks in only when both are true: ROAS above 2.5x and cash collected above $30K/mo. Until the machine is provably printing, you don't share a cent.
One ask: keep these numbers between us. This structure exists because of the work we've already done together — it's not a rate I can offer anyone else.
One thing I need from you is to record fast, reply fast. You match the speed, I bring everything else.